The fashion circle often has some special aesthetic pursuits, and even some abnormal aesthetic orientations, such as the sudden popularity of "domestic-violence makeup" on the Internet, the "male model with tattooed head" beloved by the fashion circle in the early years, and Givenchy once used the "male albino" as the model. Why do these popular aesthetics emerge endlessly? Is their appearance inevitable to a certain popular culture, and are they likely to become mainstream someday?

This lecture explains the popularity of "Abnormal Beauty" from the markedness theory of symbols. "Abnormal" does not have to be a reference to moral and cultural degradation, but refers to its "marking out" of normal and neutral culture. It is the internal tension of popular culture embedded in contemporary art, and the pursuit of reversing into normal or mainstream is due to the structural power in the process of cultural evolution.