Artificial intelligence has promoted the transformation of advertising forms, breaking through the original advertising cognition and boundaries. How to summarize the new forms of advertising has become a theoretical problem in advertising research and a difficult point in promoting the artificial intelligence practice of advertising. This lecture analyzes the impact of artificial intelligence technology on the code of advertising genre from the perspective of the evolution of advertising concepts, and proposes that the current advertising has entered the "pan-advertising" stage.

Pan-advertising breaks through the codes of traditional advertisements such as payment and reliance on the spread of mass media, and changes the "parasitic" relationship between advertisements and other parasitic texts. It allows the topic to enter the text, relying on the text to gain intent, and become a brand-new advertising form, announcing a new trend in the development of advertising. Pan-advertising is the result of the development of artificial intelligence, and it is also a prerequisite for the further application of artificial intelligence to advertising. It provides a new starting point for advertising research and a new direction for advertising practice and creation.